Tampere remains Finland’s most attractive city – Kuopio is close behind

Reputation and Trust Analytics’ Attractiveness & Retention 2026 study reveals that Tampere remains Finland’s most attractive city. Kuopio, however, has continued its rise and has almost caught up with Tampere. Turku achieved the biggest rise in reputation in this year’s study.

Reputation and Trust Analytics’ Attractiveness & Retention 2026 study measured the regional reputation and attractiveness of Finland’s largest cities among potential residents, as well as the regional reputation and attractiveness among current residents.

Tampere has held the top spot as the most attractive city throughout the history of the survey, dating back to 2020, but Kuopio has been closing the distance. This year, Tampere’s regional appeal score is 3.81 and Kuopio’s is 3.76 on a scale of 1 to 5.

“The distance between Tampere and Kuopio’s regional reputation scores has been narrowing all the time. We can no longer speak of Tampere’s dominance; instead, Kuopio has risen right into its footsteps, says Susanna Saarenpää, an expert at Reputation and Trust Analytics.

In the survey Kuopio received particularly high ratings in the categories of community and safety. The community aspect reflects the perception that the area is home to friendly people and that residents are doing well. The safety category, on the other hand, indicates how pleasant and safe the area is seen to be.

“Kuopio’s city center is designed for pedestrians, which certainly contributes to the image of comfort and safety. It creates a sense of security when there are many people walking on the streets. We feel safe among the crowd,” says Andrei Sergejeff, Senior Advisor at Reputation and Trust Analytics.