Kuopio by Nature

Kuopio by Nature – Annual Publication

Kuopio by Nature is a magazine published annually by the City. It presents Kuopio through three themes – while simultaneously revealing the dual meaning inherent in the publication’s name and the Kuopio brand. The magazine is published both in English and in Finnish.

Kuopio by Nature simultaneously conveys both the beautiful lake Finnish nature surrounding Kuopio and its natural way of life, as well as the city’s character and its inhabitants. The annual publication is built not only around these themes but also around three components: hard business facts that showcase the city’s development, soft atmospheric factors and family values, and the ease of leisure time. The foundations of a good life.

The goal of the Kuopio by Nature annual publication is to enhance Kuopio’s recognition, appeal, and attractiveness both domestically and internationally. The annual publication supports the city’s communication and marketing priorities, forming their yearly focal points, while also aligning with the city’s communication plan. Kuopio by Nature serves as Kuopio’s calling card to the world.

The annual publication is aimed at companies, investors, stakeholders, the media, decision-makers, tourists, international actors and sister cities.