Participate in city marketing
The City of Kuopio engages in multi-level marketing cooperation with different actors and partners in the region. Read more about marketing opportunities below and contact us if you have an idea for cooperation.
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Kuopio-Tahko Marketing manages the marketing and advertising for two brands: Hello Kuopio and Tahko. Hello Kuopio showcases the best of Kuopio, Tahko, and the entire Savo region. Together with tourism companies, the City of Kuopio invests in tourism marketing in the region. This ensures continuous exposure for the area with interesting content. Recreational travel marketing also includes content creation for the website. Kuopio-Tahko Marketing Ltd also handles regional conference and congress marketing and Convention Bureau services.
Read more at hellokuopio.fi
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Co-marketing of educational institutions is handled by Kuopio-Tahko Marketing Ltd together with the marketing group of educational institutions. Co-marketing produces content and visibility, for example, for the study section of the Kuopiotahko website and ensures visibility in events.
Kuopio offers a wide range of study opportunities in different fields, ranging from vocational education and training to higher education degrees. For example, Kuopio is the largest educator of medical and pharmaceutical professionals in Finland. Savilahti also has a campus of educational institutions of three degree levels and around 20,000 undergraduate and postgraduate students.
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A new type of neighbourhood for 35,000 actors is being built in the middle of Kuopio, on the shores of Lake Kallavesi. Savilahti is one of the most diverse urban development areas in Finland. The area will house a progressive hub of learning, innovation and commerce where top expertise is combined with pleasant living and recreation with magnificent views of the lake.
Savilahti houses a campus with educational institutions of three degree levels (Savonia University of Applied Sciences, University of Eastern Finland, and Savo Vocational College), the Kuopio University Hospital, research institutes, and numerous companies.
The different actors in Savilahti cooperate actively with each other. The leaders of the area meet at the Savilahti forum, and the communications and marketing staff of the area have formed a co-marketing group. In addition, the City of Kuopio supports content creation for the Savilahti area by allocating event support.
Read more about Savilahti: www.savilahti.com
Read more about event support: www.savilahti.com/tapahtumat
If you are interested in joining the Savilahti community, contact sanna.pietikainen@kuopio.fi
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The development association of the Kuopio city centre handles projects related to the attractiveness of the Kuopio market square and harbour. They are responsible, for example, for the Mualiman Napa (Center of the Universe) brand. The association includes companies and shopping centres operating in the city centre. The aim is to develop the attractiveness of the city centre through events, campaigns, and content creation.
If you are interested in cooperation in the city centre, contact Tilla Martikainen, tilla.martikainen@kuopionkeskus.fi and visit the website: I Love Kuopio city guide (in Finnish)
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Kuopio by Nature is an annual magazine published by the City of Kuopio. It presents the city through three themes: Nature, Live Like a Local, and Future Kuopio. The magazine is published in both English and Finnish.
The aim of Kuopio by Nature is to support the reputation and attractiveness of Kuopio both in Finland and internationally. The publication supports the City’s annual communications and marketing priorities and is aligned with the City’s communication plan. Through inspiring stories and insights, Kuopio by Nature showcases the very best of Kuopio to the world.
The annual publication is aimed at companies, investors, stakeholders, the media, decision-makers, tourists, international actors and sister cities.
Read more about Kuopio by Nature
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The Kuopio region is home to business and research environments of high international standards. We offer businesses a constantly developing business environment combined with versatile education and research expertise.
Leverage the entire community of growth entrepreneurship in Kuopio and the extensive network of contacts of Business Kuopio. The business ecosystem in the Kuopio region is constantly evolving, and business environments are developed in close cooperation with companies. Multi-level cooperation is done on a national and an international level.
Further information
Would you like to discuss other forms of cooperation? Contact the City of Kuopio marketing team: Marketing Director Kirsi Soininen, Sanna Pietikäinen, Soile Nevalainen, Reetta Airaksinen or Annika Parkkonen