Participate in city marketing
The City of Kuopio engages in multi-level marketing cooperation with different actors and partners in the region. Read more about marketing opportunities below and contact us if you have an idea for cooperation.
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Recreational travel marketing is handled by Kuopio-Tahko Marketing Ltd. Together with tourism companies, the City of Kuopio invests in tourism marketing in the region. This ensures continuous exposure for the area with interesting content. Recreational travel marketing also includes content creation for the website. Kuopio-Tahko Marketing Ltd also handles regional conference and congress marketing and Convention Bureau services.
Read more at Kuopiotahko.fi
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Co-marketing of educational institutions is handled by Kuopio-Tahko Marketing Ltd together with the marketing group of educational institutions. Co-marketing produces content and visibility, for example, for the study section of the Kuopiotahko website and ensures visibility in events.
Kuopio offers a wide range of study opportunities in different fields, ranging from vocational education and training to higher education degrees. For example, Kuopio is the largest educator of medical and pharmaceutical professionals in Finland. Savilahti also has a campus of educational institutions of three degree levels and around 20,000 undergraduate and postgraduate students.
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A new type of neighbourhood for 35,000 actors is being built in the middle of Kuopio, on the shores of Lake Kallavesi. Savilahti is one of the most diverse urban development areas in Finland. The area will house a progressive hub of learning, innovation and commerce where top expertise is combined with pleasant living and recreation with magnificent views of the lake.
Savilahti houses a campus with educational institutions of three degree levels (Savonia University of Applied Sciences, University of Eastern Finland, and Savo Vocational College), the Kuopio University Hospital, research institutes, and numerous companies.
The different actors in Savilahti cooperate actively with each other. The leaders of the area meet at the Savilahti forum, and the communications and marketing staff of the area have formed a co-marketing group. In addition, the City of Kuopio supports content creation for the Savilahti area by allocating event support.
Read more about Savilahti: www.savilahti.com
Read more about event support: www.savilahti.com/tapahtumat
If you are interested in joining the Savilahti community, contact sanna.pietikainen@kuopio.fi
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The development association of the Kuopio city centre handles projects related to the attractiveness of the Kuopio market square and harbour. They are responsible, for example, for the Mualiman Napa (Center of the Universe) brand. The association includes companies and shopping centres operating in the city centre. The aim is to develop the attractiveness of the city centre through events, campaigns, and content creation.
If you are interested in cooperation in the city centre, contact Tilla Martikainen, tilla.martikainen@kuopionkeskus.fi and visit the website: I Love Kuopio city guide (in Finnish)
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The City of Kuopio publishes the Kuopio by Nature magazine once a year. It introduces Kuopio through three themes: Nature, Live Like Local, and Future Kuopio. Kuopio by Nature introduces the best of Kuopio to the world. The publication is delivered to regional and international partners, including twin cities, and it is available, for example, in educational institutions. You can also pick up the magazine from, for example, the City Hall. Let us know if you have any suggestions for stories and send a message if you want the magazine to be distributed to your place of work.
Read more about Kuopio by Nature or contact us at editor@kuopio.fi
Read the newest online publication (Kuopio by Nature 2023)
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If you are looking for collaborative partners or new business and investment opportunities in the Kuopio region or abroad, the Kuopio Goes concept is a good way to find them. Kuopio Goes organises, for example, export promotion and market consultation trips together with companies and other actors in the region. The project operates actively and in practical ways, including effective communications and marketing and, for example, partner searches. The starting point is that joint efforts will improve the effectiveness of internationalisation measures.
Further information
Would you like to discuss other forms of cooperation? Contact the City of Kuopio marketing team: Marketing Director Kirsi Soininen, Sanna Pietikäinen (Savilahti, student marketing), Soile Nevalainen (recruitment), or Reetta Airaksinen (Business Kuopio, Kuopio by Nature)
